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I help bring stories and ideas come to life.

I’m a creative artist with a strong background in marketing, advertising, digital media, graphic design, journalism, photography, video, traditional and mixed media art.  

Services include:   

  • Copywriting, Marketing and Branding
  • PPC Search Advertising and Display Advertising
  • Website, Email and Branding
  • Photography and Photo Editing
  • Design (Digital, Video, Events, Email, Website, Social Media, Promotional)
  • Videos (Production and Editing)
  • Social Media Content Creation and Management
  • Classical Oil Painting
  • Drawing (Graphite and Charcoal)
  • Mixed Media (Acrylic, Inks, Spray Paint, Collage and Oil)

I  am highly trained in the areas of User Experience Optimization and Search Engine Marketing and Optimization. I’ve spent 4000+ hours immersing myself in my role as a Google AdWords Account Strategist, in order to become an efficient and relevant User-Centric Digital Marketer and Strategy Consultant. Reviewing over 100+ accounts, in addition to website and campaign strategies daily for over 2 years gives me the experience necessary to identify overlooked areas and opportunities that can improve profitability of marketing efforts.  With 7+ years of multimedia production experience under my belt, I can access art, storytelling, graphic design, photography, videography, film, audio and journalism knowledge to reach users across multiple platforms whether they’re at home, online or on mobile devices.

I personally strive for quality over quantity, efficiency over speed and impact over numbers, ensuring clients and teams I partner with focus on long-term success rather than short-term wins.

-Duyen

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PROFESSIONAL EXPERIENCE

Fitness 1440
Marketing & Graphic Design Client  04/2019 – 06/2019

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Creative Brand Specialist 

  • Created and designed graphics from scratch for website, social media and advertising purposes
  • Oversaw all digital and print advertising agreements including creative creation process
  • Setup and oversaw all their social media initiatives
  • Optimized Website for better user experience, set up conversion tracking and decreased bounce rate by over 20%

Google AdWords assigned by TTEC Tempe, AZ    
Search Engine Marketing, Sales & Business Consulting 03/2016 – 05/2018

Google Ads - Google AdWords Logo
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Sr. Google AdWords Account Strategist & Data Analyst

What I Provided:

  • Advised 60 small to medium-sized agencies quarterly in order to increase ROI on existing client accounts and help bring on new clients through: thorough account audits, ongoing account optimizations, strategic planning high-value proposals, training and presentations designed to drive new business acquisitions
  • Managed campaigns and budgets ranging from $30/day to $3,000/day
  • Consulted and helped over 100+ different companies, brands and initiatives globally, including: (GORE-TEX, Uncharted Supply Co. (as seen on ABC Shark Tank), Casio, Casio America, doTERRA, Better Business Bureau of Central Ohio, Mathnasium Franchises, Gardein, Udi’s, The Association of Boarding Schools, Almond Board of California , National Academy of Sports Medicine, Molly Maid Franchises, Lemon Law Group, Women’s Foundation of Minnesota (Super Bowl Campaign to fight sex trafficking)) and in verticals such as (Car Dealerships, Dental, Hair Transplants, Law Services, Retirement Communities, Body Sculpting and Local Businesses), either from conception or to optimize and reverse under performing client accounts, (this was done on a daily basis for over 2 years).
  • Developing, planning and building Google Search, Google Display Network, YouTube, Dynamic Search, remarketing and mobile-specific campaigns from scratch which included conducting keyword research, determining profitable budgets, bids, location, device and advanced targeting settings; evaluating vertical trends and completing competitive analysis; writing relevant ads and ad extensions, configuring ad rotation and ad schedules, pointing campaigns to relevant landing pages in a very timely manner.

What I Optimized:

  • Evaluated client campaigns and landing pages and advised marketing, sales, and web development teams on how to optimize them to achieve business goals; whether it be to increase traffic, quality leads or sales
  • Quality Scores, Ad Rank, Conversion Rates, Cost per Acquisition, Cost per Conversion, Return on Ad Spend, Lead Quality, Engagement Rates and overall Ad Spend by performing in-depth account audits and landing page audits, along with delivering easily understood , custom-tailored reports and summaries outlining areas of missed opportunities
  • Conversion tracking, attribution models, audience target segments, creative direction, marketing strategies, campaign/account structures, messaging, ad copy, bids, budgets, location targeting, bid adjustments, rotation settings, and bidding strategies based on unique client goals and specific industry trends to increase ROI

Where I Excelled:

  • Managed largest book in the AdWords Ma3 (Managed Agency 3) Program Globally, generating over $16M in annual revenue, resulting in 49% YoY Growth
  • Delivered against assigned business goals, while prioritizing and delivering outstanding customer sales experience to Google’s advertisers while Meeting Google’s Quarterly Role-Specific KPIs, Revenue Goals and Sales Targets while Exceeding Quarterly Targets with high conversion rate:
    • Q2, 103% to goal, ranked #11 in the SMB MA3 program
    • Q3, 114% to goal, ranked #9 in the SMB MA3 program
    • Q4, 182% to goal, first to meet goal with with still 1 month left in the quarter, ranked #1 in the SMB MA3 program, #1 in America, and #1 Globally, out of 197 other account strategists
    • Q1, 123% to goal, while managing largest book in our SMB program ($4M Book of Business), out of 227 total Book of Businesses

UnDelay Inc.  Phoenix, AZ    
Digital Marketing & Software Technology 06/2015 – 01/2016

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Digital Marketing Specialist (Social, Content, SEO, Design, & Lead Gen)

 

  • Used Adobe Photoshop and Illustrator, created website flows and designed and optimized graphics for marketing, social media platforms and advertising campaigns such as banners, video titles and pop-ups
  • Created content around user-intent and optimized sites for multi-device performance.
  • Optimized messaging and keyword targeting strategy to increase blog subscriptions and beta sign ups users.
  • Email Marketing: Designed and tested original email templates including marketing and sales copy in Aweber and MailChimp for email campaigns; maintained and organized bulk subscriber lists in Excel and Google Sheets; personalized auto-responders and created custom audience segments in our CRM software.
  • Social Media Marketing – monitored social trends, user needs and activity; used Crowdfire to weed out irrelevant audience targets, pinned popular posts to the top of social media profiles to leverage the power of good, well-received content. Leveraged Sniply on popular content, driving social traffic to website. Used Buffer to schedule content at optimum times to maximize reach and to control posting frequency
  • Content Curation – used BuzzSumo, Delicious and Scoop.it to collect and organize relevant, actionable, and quality content for batch scheduling; optimized all social posts with proper hashtags, creatives and mentions
  • Developed and implemented a written content marketing and promotion strategy to establish the company as thought leaders and target relevant leads, which entailed developing strategy proposals, editorial calendars, content schedules, and identified key industry experts and influencers to help scale the company

Sequence Media Group Scottsdale, AZ      
Video & Content Marketing Firm 01/2015 – 04/2015

Sequence Media Group Logo
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Marketing Specialist – Contractor (Social, SEO, Email/Video Marketing, & Lead Gen)

  • Captured, prepared and edited professional studio photography stills to build visual library database
  • Managed all of company’s online presence: WordPress, Squarespace, Google+, Facebook, LinkedIn, YouTube, Vimeo, Instagram and Twitter with the goal of improving usability and growing our online network. Wrote tailored posts, posted relevant content, updated copy to properly reflect company/brand goals
  • YouTube Videos with targeted keywords, created relevant playlists to improve viewer experience and increase general engagement, optimized video headlines, descriptions and tags for user reach and organic search rank
  • Company website- Implemented crucial elements such as a contact form and referral section, driving website engagement and macro conversions
  • Formulated and designed email marketing strategy and campaign from conception to completion; created email marketing campaign calendar and protocol to track and measure results
  • Wrote and published weekly newsletters and features for mass email campaigns using Mail Chimp and custom-designed templates including graphic creation using Adobe Photoshop

Arizona PBS, KAET, Channel 8 Phoenix, AZ  
Broadcast Programming, Media Production, Marketing 01/2010 – 09/2011

AZ PBS Logo
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Public Affairs Broadcast Program and Production Coordinator

  • Trained and Supervised a total of seven different interns by providing individual instruction, introducing various work flows & offering direction and guidance as necessary. As a result of my training and optimized work flows, new hires were able to act independently and confidently at a much faster rate than normal.
  • Prepared & coordinated materials with the utmost attention for details so that television producers, anchors & production teams could successfully film and broadcast Horizon & Horizonte programs each night.
  • Additional Production duties included: Greeting and escorting guests to their dressing room. Stand in as a Camera Operator when Needed. Providing time cues to Host and Director. Drafted and distributed font & show rundowns. Revised scripts for teleprompter and web.
  • Transcribed transcripts for online video library
  • Supplemented research for producers based on topics or upcoming show segments

City of Tempe Phoenix, AZ  
Broadcast, Digital Media and Video Production     06/2010 – 12/2010

City of Tempe - Local Government Logo
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Tempe 11 Media & Video Production Intern

  • Worked closely with (Channel) Tempe 11 producers serving the multimedia needs of the City of Tempe
  • Designed CD/DVD labels, converted VHS’s to DVDs,
  • Operated and Monitored Audio and Graphics and Video Switches for Live City Hall Board Meetings
  • Shot b-roll footage for video content, edited videos using Final Cut Pro
  • Created Graphics using Motion software
  • Produced Short Station Promos by personally editing each video package for station & online distribution

 


Creative Consumer Research Tempe, AZ  
Customer Insights Services, User and Market Research 2007

creative consumer research - CCR Logo

Market Research Interviewer

  • Conducted Market Research for clients through focus groups and interviews in person and over the phone
  • Screened and recruited participants for consumer research studies over the phone

EDUCATION

Milan Art Institute
Art Production and Art Business Mastery Program (2018 – 2019)
Coursework: Classical Drawing, Classical Oil Painting, Mixed Media, Business Management, Branding and Marketing

Bachelor of Arts (B.A.), Journalism and Mass Communication
Walter Cronkite School of Journalism – Phoenix, AZ
Coursework: Online Media, Broadcast Production, Photojournalism, Videography, Radio and Multimedia

Study Abroad at Universitat Pompeu Fabra
Hispanic and European Studies Program – Barcelona, Spain
Coursework: Spanish, History and International Journalism

McClintock High School
Graduated with Honors – Top 10% of Class – Tempe, AZ
Coursework included: Photography, Apparel Design


CERTIFICATIONS

Google AdWords Certifications
Google Certified in multiple areas

  • Fundamentals
  • Search Advertising
  • Mobile Advertising
  • Video Advertising
  • Display Advertising
  • Analytics 
  • Shopping Advertising 

AWARDS

Google AdWords Agency Program Q4 2017 Platinum Club Winner
Recognized For Superior Performance and Extraordinary Contributions Towards Company’s Growth

Google AdWords Agency Program Q3 2016 Platinum Club Winner
Recognized For Superior Performance and Extraordinary Contributions Towards Company’s Growth

Greg Crowder Memorial Photojournalism Award  
Honorable Mention For Contest Entries. Judges included: Con Keyes, former photo editor of the Los Angeles Times, Mike Meister, photo editor of The Arizona Republic and Cronkite School Associate Dean Kristin Gilger

Nominated for Outstanding Student Organization – Distinguished Devil Awards
Nominees must have demonstrated excellence in each of the following areas: Contribution to the University/Community and Contribution to the development of its members.

Arizona State University Provost  
Awarded $30,000 one of Arizona State University’s Prestigious Merit-based Scholarships for Academic Excellence


LEADERSHIP EXPERIENCE

Google Program Senate Floor Rep (Nominated by Senior Managers and Employees)
Collegetown Executive Board Member (Recipient of 2011 CET ‘Excellence in Diversity’ Spring 2010)
Omega Phi Alpha, (National Community Service Sorority)
Vice President of Associated Student Body @ ASU Downtown
Arizona Students’ Association
Founding Member and Unity Club President
Elected as Senior Class President in HS
National Honor Society
Spanish Club Publicity Director
Section Leader Chamber Orchestra
Section Leader Symphony Orchestra
Elected as Freshman Class President in HS
National Junior Honor Society President


VOLUNTEER EXPERIENCE

Historian of ASU Keep a Child Alive
Girl Scouts of the USA
Tempe Public Library
Project U Mastermind Facilitator
Anytown AZ Counselor
Thew Elementary School
Lodestar Day Resource Center
Collegetown  Advisor
Teen Court
Relay for Life

 

CONTACT DUYEN

 

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Client Recommendations:
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Portfolio:
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Resume Download:
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