High-Performance Product Manager – Strong Digital Marketing Edge
Duyen Tran is a high-performance technical product manager with a full-stack digital marketing background. She’s gained a wide range of knowledge and expertise over the last decade working with companies and brands of all sizes. Tran is equal parts data-driven and creative with the ability to deliver innovative marketing and product strategies. What makes Duyen a valuable product manager is her exceptional talent for organization, design, and efficiency. She has a sharpened ability to prioritize shipping critical features and manages cross-functional teams for high performance.
She is highly skilled in the following areas:
- Product Management & Project Management (Digital, Software, and Physical)
- SEM/PPC (Advertising, Media Buying, Social Ads, Campaign Manager, Data Analyst)
- SEO (Content Marketing, Content Optimization, Search Analysis, Strategy)
- Digital Marketing (Competitive Analysis, Market Research, Email Marketing, Direct Response, Conversion Optimization, Social Media, Graphic Design, Branding, Multimedia Production)
- UI/UX Design/Research (Web Apps, Forum Apps, Mobile Apps, Landing Pages, Software)
- Business Analysis & Business Operations (Startups, Small to Medium Sized Business)
Duyen has directly led efforts to analyze websites, applications, landing pages, and user interfaces to remove friction and unnecessary obstacles that prevent the end user from completing revenue-driven actions. Tran leverages UX principles and marketing knowledge to monitor, measure, and formulate high-impact product marketing strategies that increase user retention so that companies can maintain and increase their monthly revenue. She is also trusted for her paid media expertise. She drove the optimization and development of thousands of advertising campaigns when she worked as a dedicated Google Ads account specialist for over two years.
Duyen brings her leadership skills to motivate and organize cross-functional teams to collaborate on strategic planning, business analysis, product roadmap analysis, quality assurance and product launches all while working in fast-paced remote environments. She is ready to start her next career opportunity to contribute as a high-performance product manager. Find out what previous clients and companies have said about Tran’s unique blend of expertise, insights, and contributions. She is a trusted professional as described by her clients here.
PROFESSIONAL EXPERIENCE
I/O Fund
Lead Product Manager and Head of Marketing Operations
May 2021– November 2022
- As the Lead Product Manager for I/O Fund Premium Services
- Oversaw the development and launch of premium forum and web applications.
- Implemented quality assurance process to identify website and application bugs.
- Developed go-to-market strategies for new products and services involving an entire team of stock analysts, marketing specialists, and a product development team.
- Built product specs and technical requirements for a team of web developers and user interface designers.
- I conducted user experience research and translated company needs into product designs and project briefings for web developers and product designers.
- Designed user interface mockups and designs for the private forum and web applications.
- Built web management workflow processes for employees and contractors.
- Oversaw change management between project and talent transitions.
- Implemented task management system for the entire team of employees and contractors.
- Led daily and weekly project briefings and web development standups.
- As the Head of Growth Marketing
- Identified key performance indicators for the entire company to increase company revenue.
- Develop and execute an omnichannel marketing strategy to raise brand awareness, drive leads, increase conversions and grow revenue.
- Developed and launched a marketing campaign that generated over $16,000 in total sales.
- Managed a team of employees and contractors to meet company-wide goals and KPIs.
- Pioneered tactical plans for SEO, website conversion rate optimization, social media, digital advertising, email marketing, customer journeys, and UI/UX designs.
- Developed marketing and advertising strategies to capture market share from competitors.
- Developed SEO plan to establish website architecture and improve domain authority.
Crazy Good Marketing
Senior Digital Marketing Consultant
July 2020 – May 2021
SEO, SEM, and Conversion Specialist helping clients develop strong digital marketing strategies, through:
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- Search Engine Marketing (SEM/PPC)
- Conversion Rate Optimization
- Search Engine Optimization (SEO)
- SEO Management
- Meta Data Optimizations
- UX Audit
- Extensive Keyword Research and Analytics
- Competitor Analysis
- Website Audits
- Content Audits
- SEO Management
- Social Media Marketing
- Social Media Advertising
- Content Management
- Google Analytics
Facebook Marketing Expert
August 2020 – January 2021
- Manage portfolio of over 100 different SMB clients who run advertising on Facebook and Instagram with an ad spend of $9.5 M last quarter.
- I work with a variety of clients from small businesses to established leaders in their industry, from well-known brands to niche local startups. Each advertiser has their own unique challenges. To name a few organizations that I’ve had a pleasure of helping with are: Give Sunshine, AR500 Armor, ProGuides, AARMY, and Boomslank.
- My main job is to ensure advertisers gain a positive return on ad spend from their advertising campaigns on Facebook, Instagram, and Facebook’s Audience Network.
- I foster relationships with account managers, agencies, and business owners on the daily and help them optimize their entire marketing funnel. From campaign setup, ad creatives, copy to landing pages, my role is responsible for improving the entire end-user experience and ensuring that my clients are targeting the right audiences, and managing their advertising campaigns in an effective and holistic manner so that they can see the results needed for their businesses and brands to succeed.
- In my role, on top of helping my clients optimize for their advertising goals: reach, traffic, brand awareness, cost per acquisition, cost per lead and return on ad spend goals, I also help train and educate them on Facebook and Instagram advertising best practices so they can leverage the strengths of social media platforms.
- To succeed as a Facebook Marketing Expert, I’ve had to complete Facebook Certified Blueprint training and work within Facebook Ads Manager, Facebook Business Tools including Business Manager, FB Analytics, Audiences and Events Manager.
We Empower Enterprises
Consultant Summer 2020
Digital Marketing Rockstar
- Help create strategic brand strategy; develop buyer personas, identify brand voice and messaging
- Develop and oversee marketing and content strategies for LinkedIn, Facebook and Instagram
- Managed social media strategy; reviewed content for brand integrity and implemented best practices
- Wrote informative and compelling copy to promote offers, products and services to drive sales
- Strategize and research target keywords for Search Engine Optimization and Search Engine Marketing
- Develop and execute advertising campaigns for Google Ads, Facebook Ads and Instagram Ads
- Designed custom high quality and professional graphics for marketing and advertising purposes
- Measure and report performance of all digital marketing campaigns.
- Audited all company online presence and initiatives and created custom optimization strategy for company
- Worked with creative editor to develop membership offerings and pricing tailored to our target audience
- Brainstorm new and creative organic growth strategies
- Use analytical skills to evaluate user experience across multiple channels and customer touchpoints
- Stay up-to-date with the latest trends and best practices in online marketing and measurement
- Strategize with digital marketing team to optimize website, landing pages and funnels
www.duyenptran.com
Freelance 08/2018 – present
Digital Marketing, Art and Brand Consultant
- Clients hire me for specific marketing and creative services such as:
▪ Marketing audits
▪ Comprehensive custom marketing strategies
▪ Business administration
▪ Custom art illustrations for branding purposes
▪ Developing direct response email campaigns
▪ Designing clean, professional graphics for print and web
▪ Creative direction,
▪ Product photography
▪ Content creation
▪ Website maintenance and optimizations
▪ Social media planning and management
▪ Public relations and
▪ Branding consultations
Fitness 1440
Marketing & Graphic Design Client 04/2019 – 06/2019
Creative Brand Specialist
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- Created and designed graphics from scratch for website, social media and advertising purposes
- Oversaw all digital and print advertising agreements including creative creation process
- Setup and oversaw all their social media initiatives
- Optimized Website for better user experience, set up conversion tracking and decreased bounce rate by over 20%
Google AdWords assigned by TTEC Tempe, AZ
Search Engine Marketing, Sales & Business Consulting 03/2016 – 05/2018
Sr. Google AdWords Account Strategist & Data Analyst
What I Provided:
- Advised 60 small to medium-sized agencies quarterly in order to increase ROI on existing client accounts and help bring on new clients through: thorough account audits, ongoing account optimizations, strategic planning high-value proposals, training and presentations designed to drive new business acquisitions
- Managed campaigns and budgets ranging from $30/day to $3,000/day
- Consulted and helped over 100+ different companies, brands and initiatives globally, including: (GORE-TEX, Uncharted Supply Co. (as seen on ABC Shark Tank), Casio, Casio America, doTERRA, Better Business Bureau of Central Ohio, Mathnasium Franchises, Gardein, Udi’s, The Association of Boarding Schools, Almond Board of California , National Academy of Sports Medicine, Molly Maid Franchises, Lemon Law Group, Women’s Foundation of Minnesota (Super Bowl Campaign to fight sex trafficking)) and in verticals such as (Car Dealerships, Dental, Hair Transplants, Law Services, Retirement Communities, Body Sculpting and Local Businesses), either from conception or to optimize and reverse under performing client accounts, (this was done on a daily basis for over 2 years).
- Developing, planning and building Google Search, Google Display Network, YouTube, Dynamic Search, remarketing and mobile-specific campaigns from scratch which included conducting keyword research, determining profitable budgets, bids, location, device and advanced targeting settings; evaluating vertical trends and completing competitive analysis; writing relevant ads and ad extensions, configuring ad rotation and ad schedules, pointing campaigns to relevant landing pages in a very timely manner.
What I Optimized:
- Evaluated client campaigns and landing pages and advised marketing, sales, and web development teams on how to optimize them to achieve business goals; whether it be to increase traffic, quality leads or sales
- Quality Scores, Ad Rank, Conversion Rates, Cost per Acquisition, Cost per Conversion, Return on Ad Spend, Lead Quality, Engagement Rates and overall Ad Spend by performing in-depth account audits and landing page audits, along with delivering easily understood , custom-tailored reports and summaries outlining areas of missed opportunities
- Conversion tracking, attribution models, audience target segments, creative direction, marketing strategies, campaign/account structures, messaging, ad copy, bids, budgets, location targeting, bid adjustments, rotation settings, and bidding strategies based on unique client goals and specific industry trends to increase ROI
Where I Excelled:
- Managed largest book in the AdWords Ma3 (Managed Agency 3) Program Globally, generating over $16M in annual revenue, resulting in 49% YoY Growth
- Delivered against assigned business goals, while prioritizing and delivering outstanding customer sales experience to Google’s advertisers while Meeting Google’s Quarterly Role-Specific KPIs, Revenue Goals and Sales Targets while Exceeding Quarterly Targets with high conversion rate:
- Q2, 103% to goal, ranked #11 in the SMB MA3 program
- Q3, 114% to goal, ranked #9 in the SMB MA3 program
- Q4, 182% to goal, first to meet goal with with still 1 month left in the quarter, ranked #1 in the SMB MA3 program, #1 in America, and #1 Globally, out of 197 other account strategists
- Q1, 123% to goal, while managing largest book in our SMB program ($4M Book of Business), out of 227 total Book of Businesses
UnDelay Inc. Phoenix, AZ
Digital Marketing & Software Technology 06/2015 – 01/2016
Digital Marketing Specialist (Social, Content, SEO, Design, & Lead Gen)
- Used Adobe Photoshop and Illustrator, created website flows and designed and optimized graphics for marketing, social media platforms and advertising campaigns such as banners, video titles and pop-ups
- Created content around user-intent and optimized sites for multi-device performance.
- Optimized messaging and keyword targeting strategy to increase blog subscriptions and beta sign ups users.
- Email Marketing: Designed and tested original email templates including marketing and sales copy in Aweber and MailChimp for email campaigns; maintained and organized bulk subscriber lists in Excel and Google Sheets; personalized auto-responders and created custom audience segments in our CRM software.
- Social Media Marketing – monitored social trends, user needs and activity; used Crowdfire to weed out irrelevant audience targets, pinned popular posts to the top of social media profiles to leverage the power of good, well-received content. Leveraged Sniply on popular content, driving social traffic to website. Used Buffer to schedule content at optimum times to maximize reach and to control posting frequency
- Content Curation – used BuzzSumo, Delicious and Scoop.it to collect and organize relevant, actionable, and quality content for batch scheduling; optimized all social posts with proper hashtags, creatives and mentions
- Developed and implemented a written content marketing and promotion strategy to establish the company as thought leaders and target relevant leads, which entailed developing strategy proposals, editorial calendars, content schedules, and identified key industry experts and influencers to help scale the company
Sequence Media Group
Video & Content Marketing Firm 01/2015 – 04/2015
Marketing Specialist – Contractor (Social, SEO, Email/Video Marketing, & Lead Gen)
- Captured, prepared and edited professional studio photography stills to build visual library database
- Managed all of company’s online presence: WordPress, Squarespace, Google+, Facebook, LinkedIn, YouTube, Vimeo, Instagram and Twitter with the goal of improving usability and growing our online network. Wrote tailored posts, posted relevant content, updated copy to properly reflect company/brand goals
- YouTube Videos with targeted keywords, created relevant playlists to improve viewer experience and increase general engagement, optimized video headlines, descriptions and tags for user reach and organic search rank
- Company website- Implemented crucial elements such as a contact form and referral section, driving website engagement and macro conversions
- Formulated and designed email marketing strategy and campaign from conception to completion; created email marketing campaign calendar and protocol to track and measure results
- Wrote and published weekly newsletters and features for mass email campaigns using Mail Chimp and custom-designed templates including graphic creation using Adobe Photoshop
Arizona PBS, KAET, Channel 8
Broadcast Programming, Media Production, Marketing 01/2010 – 09/2011
Public Affairs Broadcast Program and Production Coordinator
- Trained and Supervised a total of seven different interns by providing individual instruction, introducing various work flows & offering direction and guidance as necessary. As a result of my training and optimized work flows, new hires were able to act independently and confidently at a much faster rate than normal.
- Prepared & coordinated materials with the utmost attention for details so that television producers, anchors & production teams could successfully film and broadcast Horizon & Horizonte programs each night.
- Additional Production duties included: Greeting and escorting guests to their dressing room. Stand in as a Camera Operator when Needed. Providing time cues to Host and Director. Drafted and distributed font & show rundowns. Revised scripts for teleprompter and web.
- Transcribed transcripts for online video library
- Supplemented research for producers based on topics or upcoming show segments
City of Tempe
Broadcast, Digital Media and Video Production 06/2010 – 12/2010
Tempe 11 Media & Video Production Intern
- Worked closely with (Channel) Tempe 11 producers serving the multimedia needs of the City of Tempe
- Designed CD/DVD labels, converted VHS’s to DVDs,
- Operated and Monitored Audio and Graphics and Video Switches for Live City Hall Board Meetings
- Shot b-roll footage for video content, edited videos using Final Cut Pro
- Created Graphics using Motion software
- Produced Short Station Promos by personally editing each video package for station & online distribution
Creative Consumer Research
Customer Insights Services, User and Market Research 2007
Market Research Interviewer
- Conducted Market Research for clients through focus groups and interviews in person and over the phone
- Screened and recruited participants for consumer research studies over the phone
EDUCATION
Milan Art Institute
Art Production and Art Business Mastery Program (2018 – 2019)
Coursework: Classical Drawing, Classical Oil Painting, Mixed Media, Business Management, Branding and Marketing
Bachelor of Arts (B.A.), Journalism and Mass Communication
Walter Cronkite School of Journalism – Phoenix, AZ
Coursework: Online Media, Broadcast Production, Photojournalism, Videography, Radio and Multimedia
Study Abroad at Universitat Pompeu Fabra
Hispanic and European Studies Program – Barcelona, Spain
Coursework: Global Media and International Journalism, Spanish and Barcelona in Film
McClintock High School
Graduated with Honors – Top 10% of Class – Tempe, AZ
Coursework included: Photography, Apparel Design
CERTIFICATIONS
Google AdWords Certifications
Google Certified in multiple areas
- Fundamentals
- Search Advertising
- Mobile Advertising
- Video Advertising
- Display Advertising
- Analytics
- Shopping Advertising
AWARDS
Google AdWords Agency Program Q4 2017 Platinum Club Winner
Recognized For Superior Performance and Extraordinary Contributions Towards Company’s Growth
Google AdWords Agency Program Q3 2016 Platinum Club Winner
Recognized For Superior Performance and Extraordinary Contributions Towards Company’s Growth
Greg Crowder Memorial Photojournalism Award
Honorable Mention For Contest Entries. Judges included: Con Keyes, former photo editor of the Los Angeles Times, Mike Meister, photo editor of The Arizona Republic and Cronkite School Associate Dean Kristin Gilger
Nominated for Outstanding Student Organization – Distinguished Devil Awards
Nominees must have demonstrated excellence in each of the following areas: Contribution to the University/Community and Contribution to the development of its members.
Arizona State University Provost
Awarded $30,000 one of Arizona State University’s Prestigious Merit-based Scholarships for Academic Excellence
LEADERSHIP EXPERIENCE
Google Program Senate Floor Rep (Nominated by Senior Managers and Employees)
Collegetown Executive Board Member (Recipient of 2011 CET ‘Excellence in Diversity’ Spring 2010)
Omega Phi Alpha, (National Community Service Sorority)
Vice President of Associated Student Body @ ASU Downtown
Arizona Students’ Association
Founding Member and Unity Club President
Elected as Senior Class President in HS
National Honor Society
Spanish Club Publicity Director
Section Leader Chamber Orchestra
Section Leader Symphony Orchestra
Elected as Freshman Class President in HS
National Junior Honor Society President
VOLUNTEER EXPERIENCE
Kids in Focus
Young Rembrandts
Historian of ASU Keep a Child Alive
Girl Scouts of the USA
Tempe Public Library
Project U Mastermind Facilitator
Anytown AZ Counselor
Thew Elementary School
Lodestar Day Resource Center
Collegetown Advisor
Teen Court
Relay for Life
CONTACT DUYEN
LinkedIn Profile
Connect with me on LinkedIn
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